Data capture engine

A prize wheel that captures patient data better than any intake form

After checkout, the patient scans a QR code or taps an iPad-mounted tablet and plays a digital prize wheel. The act of playing collects their contact details as a byproduct — not as paperwork.

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What it does

After checkout, the patient scans a QR code or taps an iPad-mounted tablet and plays a digital prize wheel. Prizes are practice-defined — a free whitening, a travel-size hygiene kit, or loyalty points. The first spin requires name, email, phone number, and date of birth before the wheel activates.

Capability it provides

The practice acquires complete, structured contact records for patients whose file may only have contained what was needed for insurance billing.

Outcome it creates

Contact capture stops depending on a staff member remembering to ask, and stops feeling like paperwork to the patient. Independent research on gamified opt-in mechanics found that a standard email-capture form converts around 3.5%, while a spin-the-wheel mechanic converts in the 9–13% range — some implementations far higher — because the format reframes data entry as a chance to win rather than an administrative step. Curiosity about the outcome, the pull of a variable reward, and the playfulness of the interaction all work together to drive that lift.

Manual, easily-skipped intake formSelf-driven two-minute interaction the patient initiates because they want to

How it works

1

Patient checks out

At the end of any appointment, the patient is handed a tablet or shown a QR code at the front desk.

2

First spin captures the data

Name, email, phone, and date of birth are required before the wheel will spin — framed as unlocking the game, not filling out a form.

3

The wheel lands and rewards

A weighted, configurable prize table determines the outcome — points, a discount, or a physical gift, all set by your practice.

4

Every other system picks up from here

The patient record created by the spin feeds the recall engine, milestone engine, nurture sequence, and leaderboard immediately — no separate import step.

Questions

Do patients have to give real information to play?

Yes — the first spin requires name, email, phone, and date of birth before the wheel activates. That data feeds directly into the recall, milestone, and loyalty systems.

What device does the wheel run on?

A checkout tablet, an iPad mounted at the front desk, or a printed QR code patients scan with their own phone.

Can I control what patients can win?

Yes, every prize on the wheel is configured by your practice — a free whitening, a travel-size hygiene kit, loyalty points, or a discount.

The other 8 systems

Recall engine Milestone engine Nurture sequence AI newsletter AI assistant Schedule filler Treatment plan closer Membership
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