Post-visit follow-up
Fires five emails across 75 days after every completed appointment: a warm thank-you, an interesting fact, a soft review ask, a future anchor, and a warm pre-recall message — so every visit gets a relationship, not just the overdue ones.
Start free trialThe nurture sequence fires five emails across 75 days after every completed appointment: Day 1 (a warm, human thank-you), Day 4 (an interesting oral-health fact), Day 14 (a soft ask for a Google review), Day 30 (plants the idea of the next appointment), and Day 75 (a warm pre-recall message that runs just before the formal 180-day recall trigger would otherwise fire cold).
Capability it provides
Every single visit — not just the overdue ones — gets a structured follow-up arc, so the relationship is being built continuously rather than only when something is wrong.
Outcome it creates
Reviews get asked for at a moment of positive recency rather than never; the eventual recall email at day 180 lands on a patient who was warmed up 105 days earlier, not cold.
A human, no-pitch thank-you the day after the visit, sealing a positive memory of the appointment itself.
An interesting, genuinely surprising oral-health fact — the kind of content patients screenshot or forward, not a sales pitch.
A gentle, pressure-free invitation to leave a Google review, timed while the visit is still fresh.
Plants the idea of the next appointment without demanding action yet.
A warm message that runs just before the 180-day recall trigger, so that email never lands cold.
Every single visit — not just overdue ones — triggers the full five-touch, 75-day sequence automatically.
It's close enough to the visit that the experience is still fresh (positive recency), but far enough past that it doesn't feel like an immediate upsell.
The day-75 message is a warm pre-recall touchpoint, so the eventual day-180 recall email lands on a patient who was already warmed up 105 days earlier, not cold.